THE AIDA MODEL
The AIDA model is commonly used in marketing communication and advertising as a guiding framework to design advertising messages. The four steps flow in the form of a funnel, indicating the process through which customers can be convinced to make a positive sales decision. The model was first developed by Kellogg Strong Jr, who gives credit to Elias St Elmo Lewis. The acronym was first used in an article by C P Russel.
|ATTENTION||Make the customer aware of the product or service using an eye-catching advertisement or an arresting offer.|
|INTEREST||Hold the customer’s interest by providing information about the advantages of the product or service and its benefits to the customer.|
|DESIRE||Generate the customer’s desire to buy by convincing them that the service or product will meet their needs.|
|ACTION||Make it as easy as possible for the customer to make the purchase.|
Source: toolshero.com | chron.com